Free Car Check

Free Car Check, a UK software company offering HPI-style vehicle checks, needed a way to stand out in a crowded market. Their pricing and product were already competitive, but customers had no quick way to judge trust or credibility when comparing similar services. They joined CarbonCert to close that gap.

After completing their verified offset and adding the CarbonCert badge to their homepage, checkout pages and email signatures, they saw an immediate shift in how customers interacted with the site. The badge acted as a clear signal that Free Car Check had measured and neutralised its operational emissions, giving users an instant reason to trust them over alternatives making unverified claims.

Across the next quarter, completed sales rose by 12%. Nothing else in their system changed—same software, same pricing, same traffic. The only new factor was the visible proof of verified environmental responsibility. For customers making quick purchasing decisions, the badge removed hesitation.

For SMEs, this is the advantage of CarbonCert: a simple, verifiable way to show responsible practice without audits, complex reporting or administrative load. Just a clean, independent marker that improves customer confidence and helps convert more of the traffic you already have.